What Sets Microsoft Dynamics NAV CRM Apart from Dynamics CRM: Different Functionality for Different Stages of Business Growth

Companies looking to implement customer relationship management systems are often puzzled as to whether to use the relationship module (RM) that comes with Dynamics NAV, or to implement an additional application in Microsoft Dynamics CRM.

The dilemma occurs because both applications provide CRM functionality. But in reality, the CRM functionality in Microsoft Dynamics NAV is not the same as that in Microsoft Dynamics CRM, according to Scott Pugmire, Dynamics Product Technical Advisor, Microsoft Corp.

He told a recent session of the NAV User Group that the sales, marketing, and customer service functionality available with Dynamics NAV, he says, is more geared toward the fundamental CRM-type functionality companies need to run and grow.

With Microsoft Dynamics NAV, there are a variety of optional features such as campaign management, contact classification, opportunity management, task management, and many more. These features help the sales, marketing and customer service staff build customer relationships, find new customers, encourage loyalty, and keep them coming back.  The product also has customer service options to help staff respond quickly to customer-service issues.

...

View the original article here