Call Tracking: The Missing Piece in the Multi-Channel Marketing Puzzle

With web analysis, acquiring the data to do those things is relatively simple, of course. What you may not know is that the same sophistication has come to call tracking. Advancements in technology have given the most sophisticated suites of call tracking an array of powerful tools. It’s now possible to survey every telephone call your online and offline marketing activities generate -- to see who’s calling, what brought them to your site, where they’ve been, and what they wanted to know. If you rely on phone calls, it may be time for you to listen to who’s calling, and why.

This white paper outlines: How call tracking tools work with your existing advertising outlets;Why you could be allowing potential sales to fall through the cracks if you don’t use call tracking;Why phone calls are an integral part of the business cycle;Why enterprises which use call tracking are seeing faster, better results than those organizations who don’t.

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