Why a Tight Integration Between ERP and CRM Will Increase the Operational Efficiencies of Your Business

In the past years Customer Relationship Management software has acquired a solid business position besides ERP and Office automation. A tight integration between ERP and CRM will lead to operational effectiveness. However not all businesses take the same approach to the combination of ERP and CRM. The challenge is to provide an ERP-CRM integration that has enough flexibility to allow business to take the approach that best fits their way of doing business.

This white paper explores: Why linking front office, customer-facing systems (CRM) with back-office systems (ERP), organizations can build an infrastructure that enables streamlined business processes, which in turn will lead to operational effectiveness enhancement; How tight integration will provide a consistent view of customer and back-office information for–theoretically–anybody who needs it, empowering the decision making across the enterprise;An overview of To-Increase’s CRM-NAV integration solution, which is specifically designed to connect ERP systems to the outside world.

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