Competing in Retail: How Microsoft Dynamics Partners Can Find an Edge with E-Commerce

This is an exciting time for the online prospects of retail companies.   As I discussed in my last article, e-commerce activity has steadily risen over the last decade, and we are now seeing the convergence of mass acceptance, improved integration to ERP, warehouse, and CRM systems, and exciting new sales trends. 

For e-commerce to reach its potential in 2011, ERP systems must deliver connectivity all the way down the retail vertical. From sales staff equipped with mobile devices on the retail floor that can give immediate customer support to cloud services that handles spikes in the supply chain.

In my view, it's Microsoft Dynamics ERP that is best positioned to keep wholesalers and distributors lean and customers centric. In the world of online shopping it's a Microsoft who can lead the way with its powerful trio of Microsoft Dynamics, Azure and Windows Mobile - a strong value proposition for VARs competing against Oracle and SAP.

Microsoft's combination of ERP, CRM, cloud computing, and mobile capabilities gives Microsoft...

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